Daniel Bacelar Pereira was born in the north of Portugal in 1989. From a very young age he began to show great aptitude for drawing and creativity. His favorite toys were cars, robots, a blank sheet of paper and a pencil. It was this addition to creativity and imagination that took him to other fields of creation, such as literature and music. Culture and art have been a part of his life ever since. He graduated in Product Design at the University of Beira Interior in 2012 and entered the Master's Degree in Multimedia Design that he concluded in 2014 at the same college. After some awards related to product design, in 2017 he proudly reached 2nd place in the Michelin Challenge Design competition with the 24h Le Mans 2030 theme.